the role of the public information officer femacharlevoix county building permits
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A defining characteristic of wiki technology is the ease with which pages can be created and updated. All of the above, 23. But all four occupants miraculously escaped and the 45-year-old dad told the Ventura County Star: We thank God that were alive, regardless of what we lost up there.. . Describe how to manage the news media at the scene of an incident. Set up interviews and write talking points C. Be an intermediary between leadership and the news media D. Assess situations for public information implications, 14. Preparing quality written products including news releases. B. cause the intended audience to act on requests in the message. C. result in the need to conduct follow-up interviews. D. enhance agency credibility. Practice talking in 5-second to 8-second sound bites. Illustrate the multiple roles of the Public Information Officer and the media in planning for and responding to an emergency. He and his wife threw open their window and helped their kids drop to waiting neighbors gathered below. 95% B. Determine who your audience is, what they need to know, and what they already know. Later in the day, Deputy Mayor Mike Tracy and I stood in the same bedroom, getting a first-hand briefing from Fire Chief Kevin Rennie and Capt. Its community preparedness. This lesson presents information on how to use your tools and relationships to communicate information to the community when something happens. Increase community preparedness is not specific. @8'_= J J0
What events nationally and globally are in the news? They knew that they werent being led down another road, that they were hearing things unfiltered. This fundamental principle is the basis for public information in emergency management in this country. Youll be quite surprised at how the elected official mouse makes all the difference with the children. Use natural gestures, but dont cross your arms, raise your eyebrows, shrug your shoulders, sway, or bounce. The media area is a place where media congregate to help enhance the flow of information. For example, change the location or angle of the lectern so cameras dont capture an unwanted view. After taking this course you may want to take other courses to help you continue your professional development. Participants will benefit from participating in entry-level incident command system training prior to taking this course. Develop relationships with other organizations PIOs B. Harvard psychiatrist Steven Scholzman wrote a (fictional) medical paper on the zombies presented inNight of the Living Deadand refers to the condition asAtaxic Neurodegenerative Satiety Deficiency Syndromecaused by an infectious agent. Demonstrating an understanding of media needs and operations. In your communication strategy, identify how you will use social media by itself and together with traditional media to prepare your community for emergencies, and to provide them with life-saving information when an incident occurs. For more information on AP style, go tohttp://www.apstylebook.com. Thats what happened to Jose Martinez yesterday morning as he woke early to get his 9-year-old daughter and 12-year-old son off to school on time. First name. They focus on specific issues or programs to move the public to take action. A tornado strikes in the Midwest. You have many resources available to ensure that the information reported about an event and your organization is true and accurate. Weve all seen at least one movie about flesh-eating zombies taking over (my personal favorite isResident Evil), but where do zombies come from and why do they love eating brains so much? Refer to the list below. Recognize various legal aspects associated with emergencies and public information. Resident/Non-Resident, Trainer Program, etc. the feedback has been, you know, we appreciate this. In other words, express parallel ideas in parallel grammatical forms. Additionally, it can provide those in executive-level roles with the necessary knowledge of PIO roles and responsibilities during an emergency. If you do not want something recorded by the media, cover it up or shield it with a vehicle. Work within the emergency management system. Traditional media (print, radio, television). Sometimes logging in for a session is recommended, to create a wiki-signature cookie for signing edits automatically. If you anticipate what they will want, you will have a better chance to manage the scene and help guide the story. (Unit 3), List the steps of the 8-Step Model for Strategic Communications. Media pools are used to restrict access to an area due to space limitations or safety issues. endstream
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This physical site is called the Joint Information Center (JIC), and is the location where: Narrator: When the State of Utah began to accept evacuees from the Gulf States as a result of the devastation from Hurricane Katrina, they implemented a Joint Information Center. D. is only useful on television infomercials. FEMA does not endorse any non-government Web sites, companies or applications. Additionally, it can provide those in executive level roles the necessary knowledge of PIO roles and . There are all kinds of emergencies out there that we can prepare for. Emergency management knowledge including an understanding of NIMS, ICS, the JIS, and the JIC. Serves as a press secretary for the Agency Executive or Senior Official during the incident. More than 70% of the illnesses, hospitalizations and deaths are guys. Information developed and disseminated in anticipation of, during, or after an emergency to provide specific life- and health-saving information C. Issuing a news release on a seatbelt law (public information); announcing a road closure due to a multiple-car accident (emergency public information) D. Information collected, assembled, or maintained by an organization in connection with the transaction of official business and available for dissemination to the public, 8. An important difference in these evolving media is that anyone can report the informationit could be a reporter, you, someone in your organization, or anyone in the public. C. request additional assistance through the National Public Information Support Network. Examples of JIS configurations are: The previous examples of JIS configurations demonstrate that sometimes a location is needed to facilitate the operation of the JIS. Salary Statistics for Public Information Officers. The word zombie comes from Haitian and New Orleans voodoo origins. Campaign topics can range from recruiting volunteers to fire safety. 1955 0 obj
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Lets review the different types of communication tools in more detail, starting with print media. As a PIO, your target audiences include . Verdi White: The two functions and people that I need to have with me when Im out here doing anything is I need to have a finance person and I need to have the Joint Information Center. B. an important part of the PIOs job. The press saw it. In Lesson 2 you learned about the many different media options you have, including: Select the right medium or right mix of media for a strategy to get your message to your target audience. Allows access to one media representative from television, radio, print, and Internet to a restricted area. Describe how to effectively communicate orally and through written products. User: 4. Selects the right tools for the messages. It is important to prepare each person to ensure your message is consistent. For each of these toolstelevision, newspaper, radio, news briefings, and evolving mediayou need written products. (Unit 4), Given a scenario, apply the 8-Step Model to a public awareness campaign. 17. Continue to monitor the weather., Example 3:4 Shelters remain open: MassMutual Ctr, 1277 Main St. Springfield; Quarry Hill Comm. This lesson focused on how to communicate effectively, which involves: In the next lesson you will learn how to use your tools and skills to communicate information about being prepared to your community. Some tips for building relationships with your media contacts are: It is important to prepare a list of media outlets and contacts, for everyday activities and to act quickly in an emergency. This process includes: Your goal statement expresses what you hope to achieve through your campaign. The role of the PIO is the same regardless of the type or size of the event. The most popular social networking sites have groups, which offer chat boards for members. Please note that the is program now requires a fema sid to be used instead of your ssn. Although its meaning has changed slightly over the years, it refers to a human corpse mysteriously reanimated to serve the undead. You cantand dont expect them to stay there all of the time. Gathering feedback and heading off problems, Explaining your mission, policies, and goals. With the advent of social media, another type of news release you may want to use is the Social Media Release (SMR). Test the message on a safe audience B. In movies, shows, and literature, zombies are often depicted as being created by an infectious virus, which is passed on via bites and contact with bodily fluids. The most important point is is an example of a transition phrase or: A. It is important to note that traditional media sources are not being replaced by social media; instead, traditional media are using social media to connect with their audiences and expand their reach. If you determine the need for a media area: At the scene of an incident, the news medias most basic needs are access to information and images. What is happening in other areas? Quantify results when evaluating public information efforts. A directory of your organizations Internet presence. There are also professional social networking sites with sections for jobs. Recall preparation techniques that contribute to a successful media interview. The Public Information Officer Awareness Course (IS0029) is designed to familiarize participants with the concepts underlying the PIO role. Select the correct definition Public Information A. Coordinates the release of accurate, coordinated, timely, and accessible public information to affected audiences, including the government, media, non-governmental organizations (NGOs), and the private sector B. Hundreds are so ill that they end up being admitted to the hospital. Having such knowledge enables them to make informed choices that affect their health and well-being. Students also learn message development and delivery, legal considerations, press conferences, the operation of a Joint Information Center, stress management, and strategic communication and planning. Proactivity occurs during A. The subject is the. hbbd```b``+@$S4X$ vA$[0,v
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Video sharing sites to expand or market a story, and. All goals should have a target date for completion. For different audiences, you may need to write different products. Select this link to access a printable . The Governor repeated his request that everyone use caution and heed warning messages on TV and radio, or in their newspapers. Manages resources including supplies, personnel, and equipment. Private wiki servers require user authentication to edit pages, and sometimes even to read them. Making sure community members understand the events that unfold during severe weather, pandemics, and non-emergency scenarios . Join to apply for the Public Information Officer - 48752 role at University of California, Merced. Although firefighters were able to knock down the blaze before it reached the parents bedroom, the smoke-blackened walls dramatically underscored how lucky they were to escape with their lives. What is the community sentiment toward your organization or the issue? Email. Another way to express your key message B. Disclosing information to the public in ways that are easy to find and use. Organizing the information in a news release so that the important information comes first is called: A. AP style B. Inverted pyramid C. JIC style D. Journalistic style, 7. The table below summarizes what you need to provide for a print story, and identifies the advantages and limitations of print. For example: Active voice is clear, direct, and concise. Lieutenant Doug McCleve: One of the reasons why we felt it was so important to put together a Joint Information in the first, Center in the first place is because we knew that there would be all aspects of State government involved in this process from providing basic food and clothing and shelter for these people who have had nothing for up to a week. When something happens, the PIO needs the media to get information to the public but also needs to manage the scene and guide the story. For highly visible or controversial matters, it might be best to have a leader in the organization speak. You can learn how to protect yourself from heat with some resources on our website including our Heat Brochure, Heat Related Illness Tips for Schools and our newly revised Heat Emergency Response Plan. endstream
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<. Time will also impact the shelf-life of your campaign. List the skills needed to be an effective PIO. Verdi White: The way that we set this particular operation up is we took the Incident Command System and made it an overlay onto the National Guard that had the infrastructure to be able to do all the functions that we needed to accomplish to do this, and of course one of the central components of, of an incident command system is the public information piece. This course can provide a basic understanding of the PIO function for those new to the position. Studies show that people read differently online than when they read printed materials, therefore, when you write for the Web or social media you should: A. Once you have identified your goal, write it down! They will go other places to get other information (local citizen reactions, sidebar stories, etc.). Lesson 3 introduced the importance of establishing relationships with the media. Identify the purpose of what you are writing and start with the main message. The five (5%) segment of the 95/5 concept B. downtime when working an emergency. C. blue sky time but makes no difference in credibility. According to the Bureau of Labor Statistics (BLS), the median, annual pay for public relations managers was $91,180 in May 2012, with the top 10 percent earning more than $166,000. During an incident, the media wants: At an incident scene, after you have conferred with the Incident Commander to assess the situation, you can begin to manage the situation by making contact with the media. The fire started near Harvest Junction on the railroad and the fumes from the burning hazardous materials in the cars threaten a number of nearby communities, according to local authorities. Resident/Non-Resident, Trainer Program, etc. Develop and pre-test materials C. Develop an action planD. The role of a PIO can be executed by one person or as a team, depending on the emergency and what resources are available. This lesson presents information on how to effectively communicate with the media and the whole community. We wanted questions answered, we wanted stories to be able to do, and we had one place to go to and that was great. Jeff Leduff: We are the first line of information for the rest of the team because were out there all the time. Goals should be stated in clear, concise terms that have meaning for those working on the campaign and other key stakeholders. Many times the site of a crisis or disaster may be considered a crime scene and needs to be processed by forensic units. The National Incident Management System (NIMS) is:A. As the PIO, you must know your organizations role in an emergency and have emergency management knowledge, including: This lesson introduced you to your role as a Public Information Officer (PIO). Providing good public information helps people make the right decisions at the right time and can instill public confidence in the organization, which is primarily important because: Well, were here to answer that question for you, and hopefully share a few tips about preparing forrealemergencies too! Expert Help. D. The ninety-five (95%) segment of the 95/5 concept, 5. 20. If a media pool is not an option, consider providing professional-quality images to the media in the form of video and stills. What are priorities within your organization? Final Exam for: IS-29.a: Public Information Officer. Be accessible and return calls and emails promptly. Check Web sites and social media sites, read newspapers, watch TV, and listen to radio to know how your message is getting out. 18. The ability for readers to leave comments in an interactive format is an important part of many blogs. For some incidents, implementing a media area may be an important way to manage the situation. endstream
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Tools to enhance the flow of public information are housed. nEAH {27(L(
o 5UR\sR%or=uG5($#MJ (2*8T-\< Lets look at some general descriptions of social media available: Many blogs provide commentary or news on a particular subject; others function as more personal online diaries. FEMA-NIMS@fema.dhs.gov NIMS Basic Guidance for Public Information Officers 2 II. (Incorrect), John enjoys boating, swimming, and fishing. * Redundancy is important in case the computer you are using doesnt have an available or operating USB port or CD drive. A Federal structure designed for large-scale, multijurisdictional incidents B. Always connect with the Incident Commander before making any statement to the media. Poor grammar and misspelled words can confuse the audience and hurt your credibility, but the most important goal is to communicate. You cant manage who shows up but you can and should manage contact with the site. In the next lesson you will learn how to communicate effectively when an incident happens. Last name. But its not just preparedness information that the mayor and his team also have a plan for, they also have focused on how to provide critical and accurate information during an emergency by including every emergency response agency in the Emergency Operations Center the EOC and embedding the media in the communication process. Develops a strategy or plan for handling the incident, monitors it in process, and adjusts the plan as needed. 16825 S. Seton Ave., Emmitsburg, MD 21727
Work to keep them out of danger as you would any member of the public. One PIO talking by phone to an on-scene PIO to confirm the number of responders at the scene prior to an initial news release. Mayor Holden: We need to get in advance of different things that could happen, and begin to put a television show together to talk about the things that people should be aware of and what they can do. Questions to answer when evaluating a public awareness campaign include the following: You can collect data about your campaign in different ways. (Unit 3), Recall preparation techniques that contribute to a successful media interview. Create clear and easily understood messages. On average, between 30 and 80 Arizona residents die from heat related illnesses every summer. Using acronyms in news releases may:A. FEMA does not endorse any non-government Web sites, companies or applications. D. a required responsibility of the PIO as outlined by NIMS.. Switchboard: (301) 447-1000
Were people prepared for previous incidents? The Public Information Officer is responsible for interfacing with the public and media and/or with other agencies with incident-related information requirements. AZ Department of Health Services Directors Blog. FEMA IS-29: Public Information Officer Awareness Answers. These tools allow you to use key word searches and provide you with updates in your email or through an RSS feed or through the tools Web site. For highly technical information, it might be best to prepare a credible subject-matter expert to present. Describe the role and function of the Public Information Officer (PIO). Avoid fillers (um, er, uh); dont be afraid to pause while formulating an answer. Even a few minutes of practice can make a big difference. wA{)K+Xk80538L``V[mvWS|?9U7 Tammy Kikuchi: The Joint Information Center and the Command Staff out there would hold daily briefings for the media, and quite honestly that took much of the heat, if you will, off the Governors office. PIOs need to have a complete understanding of the community's demographics in order to: A. What actions and resources are being used to achieve the objectives? 4. Provide public information, emergency public information, and community education to your internal and external target audiences. C. only required when dictated by the Incident Commander. That you will get them information and be back to brief themand then do so. The steps to organize and conduct a news conference or briefing are: Note: You may want to identify several knowledgeable people to assist and provide information at the news conference or briefing. Generally, there is no review before modifications are accepted. (What will motivate them?). A well-executed interview will likely not A. advance leaderships goals. Thats right, I said z-o-m-b-i-e a-p-o-c-a-l-y-p-s-e. You may laugh now, but when it happens youll be happy you read this, and hey, maybe youll even learn a thing or two about how to prepare for arealemergency. The Public Information Officer Awareness Course (IS0029) is designed to familiarize participants with the concepts underlying the PIO role. Please review the IS FAQ's for more information. hb```f``z B@16 @>cC?v,gY&9w=K{mg,XRV3Z'le Time is a crucial element in any public awareness campaign. 3 Step Guide for Assistance. Three PIOs on the scene of a crisis huddling prior to making a statement to the media. C. Identify all the news media covering the area. B. Mayor Holden: Sometimes you have to get your story out very quickly. %%EOF
3. Conduct research to determine which tool is best to meet your agencys needs. View IS-29.a - Public Information Officer Awareness | FEMA Emergency Management Institute (EMI).pdf from CIS 20 at SUNY Empire State College. Narrator: Red Stick Ready targets every segment of the community. C. will transfer to a planning position if no media covers an incident. It was four, five, and six teams from every news, particularly the TV stations sending out that many cameras with that many reporters from each station and it just was incredible, not to mention the newspapers, the radio stations, the smaller papers in the area plus national media. Many different social media monitoring tools are available. Select it carefully and choose your background wisely. Serves as an advisor to the Incident Commander. (For example: The suspicious package was the size of a laptop computer. Establishing relationships with news media representatives by being accessible and prepared. News briefings or conferences and interviews are times when you will need to know how to (or prepare a speaker to) present information and respond to questions. Describe how to develop and execute a public awareness campaign. Communicates with internal and external stakeholders. Establish contact with other agency PIOs. Narrator: While responding to disasters, Mayor Holden and his staff began to realize that many of the issues they faced repeatedly could be eliminated if the public was better prepared. In such a scenario zombies would take over entire countries, roaming city streets eating anything living that got in their way. Social networking sites are online communities that connect people. In order to keep a consistent two-way flow of information with the media representatives at the scene, it is important to make it relatively easy to communicate with them face to face. What are people in your community concerned about? Technology allows anyone to be a journalist. Images, sound, and information captured by the public can be used by traditional news organizations, or posted to social media sites, and broadcast globally. Additionally, it can provide those in executive level roles the necessary knowledge of PIO roles and responsibilities during an emergency. Establish one that doesnt hinder operations but affords the media reasonable, legitimate access. Resource Typing Definition for Response . 494 0 obj
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Check off the things you would plan to include in your Go Kit and add other items as you see fit. The Public Information Officer gathers, verifies, coordinates, and disseminates accurate, accessible, and timely information on the incidents cause, size, and current situation; resources committed; and other matters of general interest for both internal and external audiences. What will you change in future campaigns? Campaigns are usually multifaceted, combining events and various media to get the message out. . Prepare a Go Kit filled with your tools, contact information, and other vital documents. Year in and year out, nearly 1,400 Arizonans get heat related illnesses so serious that they end up in an emergency department. In order to maintain the integrity of the scene and enhance the possibility for a successful investigation and subsequent prosecution, the scene must be kept clear of all nonessential personnel. Check with them to see if the location selected for a media area will allow them to accomplish this connection. Email is also an ideal tool for communicating within your organization because you generally have access to your colleagues email addresses. Derrick Jensen: The feedback we received from them, from the local media that we work with on a regular basis and have a pretty good relationship from them . In this lesson youll learn more about creating public awareness campaigns. The proliferation of this idea has led many people to wonder How do I prepare for a zombie apocalypse?. 19. Emergency Management Institute
News releases should provide accurate, factual information that is attributed to its source. Public information entails the processes and systems that enable effective communications with various target audiences. Joanne H. Moreau: So Mayor Mouse, our mayor, along with the real mayor actually goes to that event and interacts with the people that are present. Admissions Fax: (301) 447-1658, Independent Study Program
This feature can facilitate abuse of the system. Many organizations follow stylebooks that establish how they will communicate with the public in terms of titles, capitalization, punctuation, and so on. A news release should be used when an activity or incident is newsworthy based on: News releases should be printed on your organizations letterhead and include a header with contact information (name and number), date, and a news release number. This course can provide a basic understanding of the PIO function for those new to the position. In a span of, I think, 2 months, we took in roughly about almost three thousand kids at various sites to talk to them about different safety things. The process for ensuring that a public information message was accurately conveyed is typically called: A. The Student Self Service Portal allows you to print or download Independent Study (IS) Completion Certificates, Student IS Transcripts (for personal or employer use) and Official IS Transcripts (for educational institutions only). Another way to get information to the media or public is by directly sharing with multiple members of the media through a news conference or briefing. Primary audience: FEMA IS-29.A is designed for the new or less experienced state, local, tribal and territorial PIOs or those who have this role as a secondary function. NIMS describes the use of the Joint Information System (JIS) to complete the critical tasks of information sharing and coordination. why is the queen banned from canada, lena and katt williams, Hull Traffic Accident Today,
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