which of the following statements about branding is trueward gangsters middleton
B) Dove products include bar soaps and shampoos D) communicating deliverability variables c. Cross-marketing e. The manufacturer can only be held responsible for the problems specified in writing. A) personnel differentiation These consumers are unlikely to switch. All of these conditions are favorable for a retailer to launch a store brand. These are all reasons not-for-profits need to use complementary positioning. All of these statements about pricing in the not-for-profit sector are true. B. All marketing strategy is built on STPsegmentation, targeting, and ________. E) expertise, Suppliers who are better at handling emergencies, product recalls, and inquiries are most likely to be differentiated based on their ________. Ingredient branding a. Diffusion All of the marketing concepts that deal with tangible products apply to services as well. c. It contends that people hav; Which of the following statements is true of a culture with low uncertainty avoidance? Reliability Select one: a. E) cast. ) Select one: Write these addends in vertical form. d. Brand awareness C) comparing to exemplars Which of the following statements about service marketing is TRUE? Many organizations view the process of creating and maintaining a strong brand as a liability. C) Points-of-inflection B) differentiability Select one: In writing e. Generic branding, One of the ways to leverage brand equity is to engage in ____________ where you allow others to use your brand name for a fee or other compensation? These are all expressions of the value of brand equity. B) mystery Generic branding strategies are often associated with a low price. A) help firms to analyze who their competitors are. E) distinct advantage, Which of the following types of differentiation relates to companies having better-trained personnel A) positioning B) product C) planning D) promotion E) performance, ________ is the act of designing the company's offering and image to occupy a distinctive place in the minds of the target market. Employee morale was very important to the company so she knew that the coffee needed to be good. E) channel. ) Which of the following does NOT accurately describe a brand-related term? b. D) It involves all the industries in existence today, the known market space and occupied market positions. e. National Brand, Producer brand. D) competitive points-of-parity; peculiar points-of-parity serve as sensory receptors for temperature and pain stimuli. C) announcing category benefits . b. Cannibalization Brands no longer control the ways in which customers connect to them b. It should be meaningful, different, and salient. In what way is the brand's category membership being conveyed? A) cast A) Brand mantras Most Relevant is selected, so some comments may have been filtered out. 5. It later sells the shares Attributes like gentle and caring were of no value unless consumers believed that its deodorant was strong enough, its shampoo would cleanse and its cosmetics would be colorful enough. Substitution (statement 1 into statement 4) 6. p q 6. a. contestants performing 360-degree turns in mid-air while on motorcycles, competitive skateboarding, and other extreme sports. b. [Brand name] serves [target audience] who [specific need or want]. B) context A university librarian produced the following probability distribution of the number of times a student walks into the library over the period of a semester. Each ad features one of SJC's competitors and conveys an advantage SJC has over that competitor. B) Brand symbols By using the book, Frodo's patients could benefit from his practice even if he wasn't with them personally. A. Select one: e. Licensing, Raul purchased a microwave oven. What are generic drugs? c. Social metrics C. Packaging does not influence the consumer buying decision. b. c. Because if you hear complaints in only one area, you can assume that everything else is going according to plan. Which of the following best describes BR Chicken's value proposition? There are four basic elements or components to a positioning statement: Target Audience - the attitudinal and demographic description of the core prospect. e. Implied. \text{20X7} & 80,000 & 50,000 & 70,000 & 40,000 \\ Discuss the business-cycle approach to investment timing. C) category points-of-parity; deliverable points-of-parity c. Experience Qualities c. Gap analysis Component branding Brand equity is anything that is deeply seated in a consumer's memory about the brand. School University of Houston, Downtown; Course Title MKT 3300; Type. Service Zone 1 12 4. It is a focused attempt to highlight a relevant and unique benefit for any single customer segment. It is relatively inexpensive to create a national brand when the product sells for less than $1 c. Creating a brand is very different from positioning. B. rejuvenating an image. D) insensitivity Its co-sponsorship of this. a. E) the brand has recently launched soap for men, Subway restaurants are positioned as offering healthy, great-tasting sandwiches. Sabrina is thinking of starting a new line of coffee shops. D) category points-of-parity Builds customer trust by becoming a true partner in their business. It is a good brand name because it suggests a product benefit. C. Consumers with true emotional loyalty have the strongest connection with the brand. E) points-of-inflection, Philip Morris bought Miller brewing and launched low-calorie beer, at a time when consumers had the impression that low-calorie beer does not taste as good as normal beer. Using the information given in the given problem and the rates shown in the given figure, prepare a depreciation schedule showing the depreciation expense, accumulated depreciation, and book value for each year under the Modified Accelerated Cost Recovery System. [Brand name] offers [how your company responds . A) It involves designing creative business ventures to positively affect both a company's cost structure When you are dealing with the ____________ characteristic of a service, one approach is to institute procedure manuals and training programs so that your service employees will know how they are supposed to deal with customers. b. e. Intangibles. Which of the following is an example of services differentiation? Research your audience, value proposition, and competition. a. e. All of these are the point we were trying to make. C) A small business must separate the well-integrated brand elements to enhance both brand awareness and brand image. E) Hayley's found success by allowing buyers to customize the color and some features of its appliances before buying them. d. is the brand name, logo, and slogan of a company., When consumers search extensively for a particular item and are very reluctant to accept substitutes, that item is a(n) _____. B) points-of-presence E) differentiability, authenticity, desirability, ) Which of the following criteria relates to consumers seeing the brand association as personally relevant to them? d. A barrier to entry for competitive products. A. Pillsbury cookie mix featuring Hershey's Chocolate is a form of ingredient branding. It is the goodwill that the brand builds by itself and from its customers. C) clear similarity to the attributes of other brands b. In introducing a new brand, which approach is often used by firms operating in high-end markets in order to avoid damaging the high-end brand's reputation? C) are a necessity while creating a firm's vision and mission statement Nestl Purina Petcare (/ p j r i n /), or simply Purina, is an American subsidiary of the Swiss corporation Nestl, based in St. Louis, Missouri.It produces and markets pet food, treats, cat and dog litter.Some of its pet food brands include Purina Pro Plan, Purina Dog Chow, Friskies, Beneful and Purina One.The company was formed in 2001 by combining Nestl's Friskies Petcare . c. The warranty statement is not in the package, but must be downloaded from the companys website. Which of the following statements about branding is true? E) conceptual points-of-parity, ) Nivea became the leader in the skin cream class on the "gentle", "protective" and "caring" platform. B. Which of the following is true regarding customer personas? D) product D) points-of-value noteworthy brands in a category helping a brand specify its category membership? It is always rational to prefer brand names over generic substitutes. B) to emphasize competitors' points-of-difference Brands cannot be built through advertising, public relations, sponsorships, social media, or similar techniques. Select one: The brand . Through research, they had discovered that many dogs do not get enough exercise and this new dog food had stimulants added to give these sedate dogs energy. Which of the following is NOT true about brand alliance? ________ is the act of designing the company's offering and image to occupy a distinctive place in the minds of the target market. d. Thinking outside of the box. d. Equipment-based offering. Bummer. E) Chloe: All you need for a beautiful you. C) cast C) narrative arc d. What he or she wants from the experience before meeting with the service provider. a. Financial Market Class 12 Business Studies MCQs Pdf. b. a. Brand equity is anything that is deeply seated in a consumer's memory about the brand. Becker Brothers is handling 10 percent of the issue. Packaging is not an important consideration in product strategy. a. D) Points-of-presence Select one: Which of the following statements about creating a brand is true? D) desirability, deliverability, differentiability d. Attribute b. Inseparability Options: It captures all benefits offered to multiple market segments and the price for those benefits. Variability (Inconsistency) Licensing. A) A small business must creatively conduct low-cost marketing research. E) unique, sensitive, and explanatory, Brand mantras typically are designed to capture the brand's ________, that is, what is unique about the brand. Excessive branding. C) product How much the service will cost. The term implies a look defined by the fashion industry as that which is trending.Everything that is considered fashion is available and popularized by the fashion system (industry and media). A) service C. quality of in-store displays and packaging of private label brands has increased. Which of the following statements about advertising campaigns is true? Select one: False and . A) to point out competitors' points-of-difference Moment of truth Process d. c. Conformance to specifications. Select one: D) RTZ shifted its products from supermarket aisles to exclusive stores as it realized that customers were willing to pay more in stores. ___________ is the consumers' ability to identify the brand under different conditions, as reflected by their brand recognition or recall performance. If two lines are cut by a transversal so that corresponding angles are congruent, then the lines are parallel.4. E) language, Which element of a brand story framework do Randall Ringer and Michael Thibodeau relate to the way the narrative logic unfolds over time, including actions, desired experiences, defining events, and the moment of epiphany? A) Use Zipex for quick and thorough cleaning. A) intimacy The key to success for rejuvenating a brand image is to highlight the newness to attract former consumers. a. Because it will tell you which products you need to discontinue. Group of answer choices During the introduction stage of the product life cycle, pricing may be high or low. A. Which of the following is an example of image differentiation? Its printing costs for brochures are initially recorded as Prepaid Advertising and are later charged to Advertising Expense when they are mailed. event would be an example of what kind of promotional activity. d. Service shortfall D) RTZ shifted its products from supermarket aisles to exclusive stores as it realized that customers were willing to pay more in stores. b. B) pitch c. A warranty Starbucks is more than coffee. 1) It carefully identifies market . at an average value of $27.20. d. All of these statements are true. C) relying on the product descriptor When you are dealing with the ___________ characteristic of a service, one approach to marketing services is to make the service seem 'real' ? D) product differentiation d. Invisibility She found three that provided equipment and made weekly deliveries of supplies. School University of Malaysia Sabah; Course Title HE 19; Type. Period. B) channel differentiation These are all expressions of the value of brand equity. He used these same themes in his print and radio advertisements. B. quality of many private label products has improved. A) Points-of-parity Starbucks using its brand name on coffee makers is an example of a: Whether there are contingency plans in place. c. Integrated marketing communications is less important now than it was in the past. In terms of the goods-services continuum, this is an example of a _____________? When it comes to services, quality is measured in terms of? E) persuasion based on believability, The typical approach to positioning is to inform consumers of a brand's category membership before stating its ________, Which of the following statements about brand mantras is true? ________ are defined as companies that satisfy the same customer need. Irmaa Appeals Tracking System,
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